I happened to read an article that said Indians have started to go online for shopping products more than ever before. The cost conscious Indian customer has started to evaluate offers and deals and is waiting for coupons to be used while shopping on the internet. The conservative Indian buyer has moved from booking tickets online and checking account balances to e commerce.
The significance on social media has been so huge that customers gain confidence to try out buying online. With reviews about product and usage experiences, customers have started to venture into buying online. This has helped the online retailers’ to manipulate with colours, price points and time distortions to get us buying. Psychology plays its part on how customers react to your website content and its products. In order to keep up appearances of the website considerations such as colour, imagery, pricing need to be carefully planned. Green and Blue colours have major impact on online purchases. Studies show that product images set against green background trigger sensitivity to price; products set against blue background evoke a sense of ‘Comfort’.
For an effective online presence, you must evoke emotion, trigger a reaction and excite your visitors enough so that they not only return but they tell others about their experience in your store or website. So if your business isn't treating its online presence seriously, then you're sending the wrong message to your customers.
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