Clarity in idea.
The communicator should be quite clear about what he
wants to communicate. Communication is a process starting with ideation, which
includes generation of ideas, which are meant, for communication. This is the
subject matter of communication and may include opinion, attitudes, feeling,
views suggestion orders etc.
Purpose of Communication 
Every communication has some
purpose, the basic purpose of any communication being to get behavioural
response from the receiver of the communication. However the ultimate objective
may be extended further.
Empathy in Communication 
The way for effective
communication is to be sensitive towards receivers needs, feeling and
perception. This is what psychologist called empathy in communication. When the
sender of message looks at the problems from the receiver point of view, much
of misunderstanding is avoided.
Two Way Communications
Communication is a two way
process and this fact must be realized in communication. Two-way communication
brings two minds together which is the basic core of any communication. It
involves a continuous dialogue between the sender and the receiver of the
message. Upward communication becomes a reality in the organization if this
fact is recognized.
Appropriate Language
The subject matter of
communication is transmitted by decoding into some symbols. Such symbols may be
in the form of words, either spoken or written and gestures. If the words are
used, the language used for communication should be such which is
understandable by the receiver. Technical terminology and jargons though
impressive creates trouble to the listener. One way of making communication
simple is to use repetitive language, which the receiver is familiar with.
Supporting Words with Action 
It is often said that action
speaks louder than words. While communicating the sender may use the actions to
emphasis a point. This enhances understanding as well as emphasis the important
point in communication. Further the sender of message must also follow in
action what he says to others. This will ensure seriousness in communication/
Credibility in Communication
One criterion for effective
managerial communication is that it has credibility or believability. The
subordinates obey the orders of the superior because he has demonstrated
through his competence that he is worth of trust. He must also maintain his
trust and credibility. Subordinates will follow thus any communication, which
is based on this trust and credibility. 
Good Listening 
A communicator must be a
good listener too. By this process he is not only giving chance to other to
speak but he gathers useful information for further communication. By
concentration on the speaker’s explicit and implicit meaning the manager can
obtain a much better understanding of what is being said.
 
 
